One of the earliest and most basic assumptions of Bandura's social cognitive theory is that humans are quite flexible and capable of learning a multitude of attitudes, skills, and behaviors and that a good bit of those learnings are a result of vicarious experiences. Although people can and do leant from direct experience, much of what they leant is acquhed through observing others. Bandura (1986) stated that "if knowledge could be acquired only through the effects of one's own actions, the process of cognitive and social development would be greatly retarded not to mention exceedingly tedious" (p. 47).

Feist-Feist: Theories of I V. Learning Theories I 16. Bandura: Social I I <£>The McGraw-Hill

Personality, Sixth Edition Cognitive Theory Companies, 2005

Chapter 16 Bandura: Social Cognitive Theory 471

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