General Discussion of Needs

Maslow (1970) estimated that the hypothetical average person has his or her needs satisfied to approximately these levels: physiological, 85%; safety, 70%; love and be-longingness, 50%; esteem, 40%; and self-actualization, 10%. The more a lower level need is satisfied, the greater the emergence of the next level need. For example, if love needs are only 10% satisfied, then esteem needs may not be active at all. But if love needs are 25% satisfied, then esteem may emerge 5% as a need. If love is 75% satisfied, then esteem may emerge 50%, and so on. Needs, therefore, emerge gradually, and a person may be simultaneously motivated by needs from two or more levels. For example, a self-actualizing person may be the honorary guest at a dinner given by close friends in a peaceful restaurant. The act of eating gratifies a physiological need; but at the same time, the guest of honor may be satisfying safety, love, esteem, and self-actualization needs.

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