Aesthetic Needs

Unlike conative needs, aesthetic needs are not universal, but at least some people in every culture seem to be motivated by the need for beauty and aesthetically pleasing experiences (Maslow, 1967). From the days of the cave dwellers down to the present time, some people have produced art for arts sake.

People with strong aesthetic needs desire beautiful and orderly surroundings, and when these needs are not met, they become sick in the same way that they become sick when their conative needs are frustrated. People prefer beauty to ugliness, and they may even become physically and spiritually ill when forced to live in squalid disorderly environments (Maslow, 1970).

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