Innovation and understanding of consumer needs are the keys to developing effective feminine hygiene products upon which consumers can rely. Learning what women want in a feminine hygiene product is the result of thorough and thoughtful consumer research. The process of consumer research, which culminates in the introduction of the product to the marketplace, involves many phases, each guided subsequently by consumer feedback. Throughout the process, manufacturers follow the guidelines of governmental agencies such as the FDA and of third-party trade associations to obtain certification and assure consumers of product safety and manufacturing quality.
This development process, from initial understanding of consumer needs through development of products and safety testing up to final introduction of the new product to market, may take several years, and these development investments are performed to ensure that only quality products reach the market.
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